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We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We’re committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in New Zealand and around the world.
As part of the Fonterra Co-op, you’ll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.
When you join Fonterra, you’ll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
About us
We love kiwi dairy farmers and think they’re pretty awesome. For generations they have relied on hard work, ingenuity, and each other, to create the kind of goodness that fuels our families, connects our communities and supports our economy. At Farm Source, our team is driven by the same co-operative spirit that our farmers and their communities share. We make farming easier so farmers can continue to concentrate on what they do best – producing high quality New Zealand milk in the most sustainable way. This means growing and supporting the right people – people with plenty of roll-your-sleeves up energy to rise to the challenge. Whether you’re on the farm getting your gumboots dirty or connecting over a coffee at our local stores, you’ll be getting the mahi done as part of a trusted team – backed by good people, the right products, innovative solutions, and industry-leading expertise.
About the opportunity
This is a fantastic opportunity for a dynamic and experienced Marketing Manager to lead the Farm Source brand and Co-op Connection initiatives in a 12-month parental leave cover capacity. This role is pivotal in driving effective marketing communications and promotional activities to engage our farmers, reinforce our value propositions, and strengthen farmer engagement and loyalty to ensure a consistent supply of milk for the Co-op. This role will Champion the positioning and value propositions of both Fonterra and Farm Source brands for our farmer, Co-op owner audience. As well as leading our Farm Source brand strategy development this role is responsible for the day-to-day co-ordination of internal and external communications messaging and content across all channels.
Key responsibilities include:
Lead the implementation of Farm Source brand strategy and development of marketing campaigns to align and support wider business goals.
Lead the ongoing implementation and refresh of our Milk Supply value propositions campaign and internal communications strategy.
Develop and execute content, creative, and collateral strategies to drive farmer loyalty and ongoing connections to their Co-op – Fonterra
Drive digital and social media strategies, managing content creation and user journeys across our various engagement channels
Collaborate with internal teams to ensure all communications align with brand strategies and also deliver stakeholder needs.
Support budgeting, forecasting, and campaign management.
Collaborate within the Marketing Lead team to ensure to ensure all marketing and brand experiences are aligned to the overarching brand objectives and vision.
About you
You must be highly organized, proactive, bring second-to-none communication skills and a solid experience base managing brand strategy and execution at a corporate level. You will need to be resilient, able to negotiate tricky situations and get the best out of stakeholders with numerous needs and wants. Your customer-first approach and ability to get to grips with a complicated working environment quickly will help you succeed in this rewarding role.
Other key requirements include:
- Tertiary qualification in Communications, Brand, or Marketing Strategy.
- 5+ years of experience in brand and marketing management.
- Proven track record in strategic agility, analytical skills, and problem-solving.
- Strong leadership and relationship management skills.
- Ability to drive change and achieve high-performing results through team management.
The benefits of life at Fonterra
Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.
- We offer flexible working to ensure the job gets done whilst being there for life’s important moments.
- With a global presence, a world of career opportunities awaits you.
- We support your health and wellbeing with events, discounts on wellbeing products, and employee assistance programs.
- We encourage lifelong learning and will help you develop your skills.
- Enjoy discounted health insurance based on your employment type and location.
- No matter your life stage or choices, we have leave options, including purchasing additional leave, enhanced parental benefits, and long-service leave.
